How long has your business been operating?

KIND-LY launched in May 2018.

What do you make and create? Is your product ethical, vegan, unique/different in any way?

KIND-LY offers a range of friendly skin essentials made from only natural and organic ingredients, which are vegan, cruelty-free and Australian made.  Our 100% Natural Deodorant range enriched with probiotics and magnesium, is free from aluminium, parabens, alcohol and nasties.  The unique liquid roll-on formula available in 5 essential oil scents is suitable for the whole family.  We also created The Armpit Detox - a 7-day armpit mud mask product powered by activated charcoal, Australian bentonite clay and colloidal silver - which draws out impurities, clears skin and assists in the transition to natural deodorant.


Tell me about why you love to create your products or brand?

The driving force for starting KIND-LY was because I couldn’t find an all-natural deodorant that actually worked...and the countless women I spoke to also expressed similar frustrations.  Being able to fill that gap in the Australian market makes me extremely happy and proud to have created a product and brand that resonates with people.  To be able to take a typically boring everyday item such as deodorant and make it fun, effective and all-natural is a wonderful feeling, especially knowing that you’re bringing a little good into people’s everyday life.

What are your short term goals?

Although it’s still only early days for us, having launched in May 2018, we have grown quite quickly in a very short space of time.  The aim of making deodorant fun, friendly, natural and something that we should look forward to applying each day is at the core of why I started KIND-LY.  In the short term, it’s all about brand awareness and letting people know we exist and that we make amazing natural deodorant! 


What are your long term goals?

The long term goal for KIND-LY is to become the number one selling Australian natural deodorant brand.  We want to convert as many people as possible to natural deodorant and be the go-to for friendly skin essentials suitable for everyday.  In 2019, we look forward to introducing additional products to our range and increasing brand awareness.


Why are you looking forward to being a part of the Mermaid Sorority Markets?

The Mermaid Sorority Markets have a great vibe about them - there’s music, food and so much activity going on.  It’s a lovely market for people to shop high quality, local brands and to meet the makers behind the brands.  Being able to introduce KIND-LY to people face to face and to discuss our product benefits is a great opportunity and one that I always enjoy.

Thank you for taking the time to give us an insight into your amazing brand!

You can find Lisa and KIND-LY THIS SATURDAY at the

Bunjil Place Mermaid Makers Christmas event.