What do you make and create?

Children's clothes with a focus on streetwear styles for boys.


Tell me about the person you are in everyday life?

I'm a very focused and driven person. I set my sights on something and go for it. I'm also a mother of an amazingly beautiful and smart little boy who keeps me on my toes! If I'm not at work I love going to local markets, the beach and out for dinner with friends. 


Tell me about why you love to create your products or brand?

I've always had a passion for fashion and sewing and it all started with making dresses for my dolls as a little girl. So when I had a child of my own of course I wanted to create clothes for him. Designing and sewing for me is relaxing and seeing my customers looking ridiculously cool certainly puts a smile on my face! 


Tell me about the space you work in to create your products?

I work in a co-working environment in a factory not far from home. It's a collective of likeminded mums with small businesses who all know about the hustle of work and family.  I love being surrounded by supportive strong women everyday at work. It's been great to move out of home to have that separation between work and family time.


Does your family help or have any input into what you do?

I'm so lucky to have a supportive family. My mum and mother in law look after my son during the week so that I can work. My mum and husband both help me with markets too. They don't have any involvement with the actual brand but help in all other ways so that I can focus on it. 


What are your short term goals?

Get my Autumn winter collection out without sacrificing too much family time. 


What are your long term goals?

I'd love to grow the brand and eventually wholesale. I'd also love to be a part of fashion week! 


Why do you love being a part of the Mermaid Sorority Markets?

I love seeing all the other talented stall holders and the goodies they create. Not only that but chatting to the ladies behind the brands. This market has such a friendly vibe with a  great variety of things to offer, it's hard for me not to spend any money! 

Thank you for sharing your story and insight into your creations Heidi! For more information and to shop Krome Kids - see them at our March 11th event and also here online.